About Me

Home Run Finance

I’m Mark Blakemore, a highly experienced, internationally focussed CFO with over 30 years of financial leadership in the technology sector—specialising for the past 15 years in Software as a Service (SaaS) businesses. I work with ambitious SaaS companies as a Fractional CFO, helping founders and leadership teams scale sustainably, improve financial visibility, and align their metrics and strategies with long-term success.

My passion lies in working with scale-up SaaS companies navigating the challenging transition from early product-market fit to commercial growth.

It was my luck to work together with Mark, and he will always be in my contacts book as a strong professional and good friend. The strongest parts of Mark's character are:

  1. Spotless professional and human ethics
  2. Outstanding persuasion abilities
  3. Strong negotiation skills
  4. Readiness to learn new things and apply them immediately
  5. Brilliant Excel and business modelling knowledge
  6. Understanding of different cultures and joining distributed teams together

Highly recommended as a friend and colleague!

Aleksei Badianov, Senior Product Manager, Algolia

SaaS and Technology Expertise

I bring a practical, strategic mindset—shaped by years of operating in dynamic, investor-backed businesses—paired with a deep command of the SaaS metrics that matter: Monthly Recurring Revenue (MRR), Customer Acquisition Costs (CAC), Lifetime Value (LTV), Churn and many more.

I’ve led finance in multiple high-growth SaaS environments, including logistics, taxi scheduling and fintech. I've helped companies drive MRR growth, raised over tens of millions in funding from VC's and angel investors, and introduced enhanced financial reporting and OKR's to improve strategic clarity. I've established overseas subsidiaries and have run finance operations across 3 continents. However. as well as seeing a business from a strategic viewpoint I'm deeply grounded in operations and can delve into the detail when needed.

My approach to SaaS finance goes far beyond the numbers. I have implemented full overhauls of billing and financial systems to enable accurate, real-time SaaS reporting. I’ve scaled finance and HR teams, led significant cost restructuring programmes, and developed frameworks for improved operational efficiency, culture, and talent retention. I’m also experienced in producing R&D tax credit claims, regularly reclaiming over £600k annually.

Fractional CFO with a Commercial Edge

As your Fractional CFO, I don’t just report performance—I help shape it. I bring the financial structure, commercial judgement, and investor-readiness that SaaS founders and CEO's need in a strategic partner. Whether you're looking to raise funding, expand internationally, improve your SaaS metrics or bring more discipline to financial planning and analysis, I can help.

With a background that includes senior roles in both SME's and plc's, I understand the financial complexity of recurring revenue models and fast-changing tech markets. I’ve worked with private equity, family offices, angel investors, and corporate boards. I'm an experienced accountant, hold a Diploma in Company Direction from the Institute of Directors, and bring the rigour of corporate governance to every engagement.

Don't strike out on your finances but hit a Home Run instead! If you're a SaaS business founder or executive looking for experienced financial leadership without the overhead of a full-time CFO, I’d love to connect. Together, we can build the financial clarity and strategic discipline your business needs to grow with confidence.

Speaking to SaaS finance leaders at SaaSiest, February 2025


Lets talk! Feel free to book a meeting via the Calendly link below.

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